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LightFull Foods launches the first all-natural, low-calorie Satiety Smoothie

Nutritious Treat Is Deliciously Filling – Perfect for Active, Health-Conscious Women on the Go

MILL VALLEY, Calif. (February 8, 2006) – LightFull Foods, creators of supremely satisfying foods and champions of health and balance, has announced the launch of its debut product, the 90-calorie, all-natural LightFull Satiety Smoothie. Available in four delicious flavors – Strawberries & Cream, Peaches & Cream, Dutch Chocolate and Café Latte – the LightFull Satiety Smoothie is also packed with nutrients, including metabolism-boosting antioxidants, calcium and more fiber than a bowl of oatmeal.

LightFull Satiety Smoothies are among the first foods formulated specifically to address the role of satiety (pronounced suh-TIE-eh-tee), or the sensation of fullness, in intelligent food management. The combination of healthful fiber and protein-rich nutritional content results in an energizing feeling of fullness, which is viewed among nutritional scientists as an important element in managing the increasingly widespread problems of overeating and obesity. LightFull Satiety Smoothies deliver a more fulsome sense of satiety and more nutrients per calorie than any other snack currently available.

“Until now, there has really been a void in the world of convenient, nutritious, filling snacks for active women,” noted CEO Lara Jackle. “On-the-go women are constantly trying to juggle work, family and friends. Sadly, healthful eating and weight management are often lost in the struggle. Our tasty, all-natural smoothie is easy to toss into a purse or tote and is surprisingly filling, making healthful snacking on the go just one less thing to worry about.”

All too often, women -- who are more prone to snacking as a supplement to smaller meal portions than men -- are faced with the choice of forgoing a needed snack or grabbing something unhealthy. Nutritionists recommend keeping a variety of filling, 50 – 100 calorie snacks on hand during the day to help keep energy levels up and hunger at bay; with only 90 calories, the LightFull Satiety Smoothie is the perfect solution.

One of the reasons women pass over healthful snacks is that they find them unfulfilling. As reported in U.S. News & World Report, recent studies have shown that “the key to weight management lies in ‘food choices that help you feel full with fewer calories.’” Deliciously thick and creamy, the LightFull Satiety Smoothie contains six grams of fiber and six grams of protein to help keep active snackers feeling full between meals.

In recent sampling tests at several Northern California Whole Foods stores, consumers’ comments centered primarily around taste and calories. “No one could believe a snack drink could be this delicious and contain so few calories,” noted Redwood City Grocery Team Leader, Matt Buckman. “The LightFull containers were literally disappearing from the shelves faster than we could restock.”

LightFull Satiety Smoothies are available at Bay Area Whole Foods, Bi-Rite Market, Staff of Life in Santa Cruz, and 60 Wegmans on the East Coast, as well as at select health and fitness clubs such as Equinox and the Bay Club. As part of LightFull’s commitment to honoring women of achievement, up to 25% of proceeds from LightFull January sales at specific stores will be donated to Girl Ventures, a local Bay Area organization that supports girls as they find their voices and gain confidence through outdoor skills.

About LightFull Foods

The first company in the world to develop products based on the food science concept of satiety, or fullness, LightFull Foods strives to help people lead healthy, balanced lives by creating and bringing to market delicious, low-calorie, all-natural, highly nutritious snacks. LightFull is an innovative company devoted to developing satisfying foods that are a convenient part of an active lifestyle.

LightFull Foods advocates a healthy balance of productivity and personal time and strives to help others achieve this dynamic balance. The same pioneering thinking that has fueled the launch of the company’s delicious new world of satisfying snacks is evident in their flexible, holistic approach to work. Whether brainstorming on a hike or unwinding together through yoga, the LightFull team is supportive, empowering and active. For more LightFull Foods information, please visit LightFullfoods.com.

About Brand New Brands, Inc.

LightFull Foods is a venture of Brand New Brands, a groundbreaking new company that brings together the entrepreneurial spirit of a start-up and the resources of an established corporation to create new foods and beverages that promote health and wellness. Founded by successful innovators Will Rosenzweig (founder of Republic of Tea) and Pete Mattson (founder of the Mattson Group), Brand New Brands is committed to the mission of improving and enhancing Americans’ lives through healthful foods. This principle informs every facet of the company’s operations and brands. The privately held company is headquartered in Mill Valley, California. For more information on Brand New Brands, visit www.brandnewbrands.com.

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Media contacts: Kanchan Achar or Caroline Handorf, Glodow Nead Communications, (415) 394-6500

 


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